Wednesday, May 03, 2006

Post Its "Dia da Mãe" / Post-its Mother´s Day








Durante dois dias foram espalhados milhares de post its pelo Centro Comercial Atrium Saldanha e arredores. Esta ideia teve por objectivo divulgar um workshop do Dia da Mãe.
Além de ser muito barata a ideia revelou-se também bastante eficaz, pode mesmo afirmar-se que atraiu a atenção de todos aqueles que estavam ou passaram nesse centro comercial.
As acções são resultado de uma parceria entre a Artecomum e a agência de Marketing de Guerrilha Torke Stunt.

During two days thousands of post-its were sticked around Atrium Saldanha shopping mall. The goal was to advertise a Mother´s Day workshop.
Besides being cheap it came out a very effective way, it attracted the atention of passers by.
This action was the result of the colaboration between Atrium Saldanha shopping mall and the Guerilla Marketing agency Torke Stunt

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