Wednesday, June 28, 2006

NIKE - Play to Win





Improvisação tem sido um dos temas mais explorados nas campanhas da Nike. Futebol é jogado livremente praticamente em qualquer sítio, todos os dias. A nova campanha Nike Win consiste em fita-adesiva para demarcar espaços de jogo.
Improvisation has been a big overall theme in Nike Campaigns. Football is played freely just about everywhere, everyday. JWT has a new campaign called Nike Win, where they give away tape at football pitches and playgrounds to create their own playing spaces.

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