Campanha bastante direccionada, aproveitando as câmeras da polícia para apanhar infractores em excesso de velocidade. Foi colocado um anúncio virado para a câmera, assim quando alguem infrigisse a lei, receberia em casa a multa da polícia com a foto da infracção e nela estava o outdoor que dizia:" Fotografias mais baratas: 0,09€"
Campaign well directed taking advantage of the police cameras set to catch speeding drivers. An outdoor was placed facing the camera so that when someone broke the law would receive at home a police fine with the photo of the infraction containing the outdoor saying :"Cheaper photos: 0,09€"
5 comments:
Very clever! what is the agency who did this?
simplesmente genial!
great idea, easy, direct...
do u know the agency?
great stuff. so simple but with great impact.
i am stiil searching the agency which made this genious idea
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