Tuesday, November 07, 2006

Marketing vivo


Acção para o lançamento da Ariel na Argentina feito pela agência Marketing Vivo, cerca de 120 actores invadiram o metro e autocarro de Buenos Aires representando 10 histórias diferentes dependendo da situação. Um estudo posterior mostrou que 83% das pessoas que viram a acção disseram pelo menos a outras 5 sobre o que viram.
Action for Ariel´s launch in Argentina made by Marketing vivo, about 120 actors during 9 days, invading Buenos Aires´ buses and subways performing 10 different stories, depending on the situation. A further research showed that 83% of the people who have seen the action have told, at least, 5 other people about it.


Outro caso de publicidade ao vivofeito pela Marketing Vivo para Movicom, nos cinemas um actor interage com o anuncio no ecran.
Another case of live advertising from Marketing Vivo for Movicom, in cinemas. An actor in the auditorium interacts with the spot on screen.

2 comments:

Anonymous said...

estas campañas tienen 10 años de historia
marketingvivo es pionera

anne said...

even though i can´t understand what they are saying it seems a realy powerfull tool of communication, crossing theatre, advertising in loco