Colgate Smiles

A ideia era fazer com que os dentistas e os pacientes (mães e crianças)se sentissem familiares com a escova de dentes Colgate Smiles. Ao utilizar a Colgate Smiles não é preciso ter medo do dentista. Esta foi uma promoção onde mascaras de dentista foram enviadas para consultórios. As máscaras tinham um bocas com um estilo cómico que ajudavam a aligeirar a visita a um dentista. A messagem era clara:" Não é preciso ter medo do dentista-com as escovas de dentes Colgate Smile"

The ideas was to make dentist and their patients (kids and mums) more familiar with Colgate Smiles kids toothbrushes. With regular brushing using Colgate Smiles kids toothbrushes, there’s no longer any need for kids to be afraid of the dentist. This was a wide-ranging promotion in wich special surgial masks were sent to dentist to get the message across in a striking way. The masks had funny comic-style mouths on them that help to lighten up a visit to the dentist for the kids and everyone else too. In no time at all, the message was clear: “No need to be afraid of the dentist-with Colgate Smiles kids toothbrushes.”