Wednesday, March 21, 2007

Porque o seu Pai não gosta de flores-Dia do Pai /Because your father doesn't like flowers- Father's Day





Para promover os diversos livros para o Dia do Pai, da Editorial Presença, inseridos no slogan "Porque o seu pai não gosta de flores. O gosto pela Leitura". A campanha estruturou-se em 3 partes:

1- Diversas flores foram espalhadas pela cidade, em espaços como jardins e bancos públicos
2- Um promotor distribuía flores na rua, enquanto outro entregava flyers.As flores eram entregues maioritariamente a homens.
3- Vasos com marcadores de livro foram espalhados pela cidade

Agência: Torke Stunt

In order to promote different books for Father's Day, by Editorial Presença, within the slogan's campaign "Because your father doesn't like flowers. The taste for reading".The campaign was structered in 3 parts:

1-Flowers were placed in the city in places such as parks and public benches
2- A promoter was giving flowers in the street whilst another one was giving flyers. The flowers were given mainly to men.
3-Vases with bookmarks were placed in the city

Agency: Torke Stunt

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