Monday, November 05, 2007
National Geographic Kids
Direct Mail para a marca National Geographic Kids enviado para media buyers/planners. Este recebiam o kit "Unit" compostos por ovos de Triops en tubos de ensaio que após uma semana cresciam assemelhando-se a criaturas pré-históricas. Neste pack vinha também um CD interactivo para saber mais sobre estas criaturas e para fazer um acompanhamento do seu crescimento.
Direct mail for National Geographic Kids sent to media buyers/planners. They received the ‘Unit’ the Triops eggs , tiny miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb. Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them.
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