De forma a comunicar a restaurantes a resistência dos rolos de papel para cozinha Scottex foi enviado um mailing em que o envelope era nesse mesmo papel. A intenção era demonstrar que mesmo após o “tratamento” dado nos correios o envelope se manteve inteiro.
To communicate the resistance of Scottex kitchen paper towels to restaurants a mailing was sent in that same paper. It meant to demonstrate that even with all the mailing process the envelope was still intact.Via:
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Juancho_publicidad@hotmail.com
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