Friday, February 08, 2008
Throttleman
Para comunicar a colecção outono-Inverno da Throttleman várias pessoas vestidas com peças da colecção andavam nas ruas do Porto com uma etiqueta gigante por fora da roupa. Por onde este grupo passava as pessoas à sua volta que tivessem bluetooth ligado receberiam um SMS de alerta para o que se estava a passar à sua volta, sendo convidadas a visitar as lojas Throttleman.
In order to communicate Throttleman's Autumn-Winter collection several people dressed with Throttleman's clothes walked around the city of oporto with giant tags outside their clothes . Wherever this group would pass, people around them with which had bluetooth turned on would receive an alert SMS of what was happening around them and to invite them to the nearest Throttleman shop.
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