HP

Para comunicar as qualidades da linha HP Advanced Photo foram colocadas impressões em tamanho real dando a ideia de que alguem teve de as rasgar para passar demonstrando assim que o que as pessoas viam não era real mas sim uma fotografia impressa no referido papel.

In order to communicate the qualities of the HP Advance Photo line of papers live size prints we're placed in strategic places giving the idea that someone had to tear the paper to continue it's path. This way people realized that what they we're seeing wasn't real but a photograph printed in the paper referred above.

via Direct Daily