Samsung

Para divulgar um projecto de acções de sustentabilidade e consciência ambiental da Samsung chamado Bluemind numa maratona foram realizadas as seguintes acções.
Ao cruzar a linha de chegada, os corredores eram surpreendidos por corredores azuis que se aqueciam e convocavam todos para a largada, afinal, a linha de chegada tinha sido apenas o começo.
No evento após a corrida, promotores abordavam pessoas que estavam a ter
atitudes ecologicamente correctas e davam uma pulseira indicando que a pessoa teve uma atitude Bluemind.

In order to promote Samsung¹s Bluemind ­ a project created to raise awareness on sustainability/environmental issues some stunts were made under the concept "the ending line is just the beginning":
After crossing the ending line, runners were surprised by blue-painted "runners" performing an act that suggested a "new start" by practicing and calling up people with the message that, after all, the ending line had been only the beginning.
Promoters approached people who showed "eco-friendly attitude" giving a bracelet indicating that the person had a "Bluemind attitude".