Surfrider Foundation

Para alertar as pessoas relativamente à poluição dos oceanos, a Surfrider Foundation criou a "Catch of the Day"(Apanha do Dia). Apanharam e coleccionaram lixo encontrados nas praias dos EUA, embalaram como comida e deixaram em vitrines de mercados de comida.É uma acção num espaço específico, apropriado e impactante, e confronta o consumidor. Alguem que irá comprar peixe não pode evitar de pensar que o peixe vem do mesmo mar que aquele lixo todo.

To bring some attention to ocean pollution and just how disgusting it really is, Surfrider Foundation create “Catch of the Day.” Simply and brilliantly, they collected actual trash from beaches around the U.S., packaged it like food, and left it on display at farmer’s markets. It’s site-specific, appropriate, impacting, meaningful, shocking, and an actual consumer insight into the very act they’re in the middle of. Someone about to buy fish from the same ocean as the trash in their hands can’t help but be at least a little more enlightened as to how pollution isn’t someone else’s problem.

Via: Shape+Colour