Friday, March 27, 2009

Editorial Presença


Para divulgar a promoção no site da Editorial Presença, onde o valor das compras será 100% revertido em bónus para os clientes, a Editorial Presença optou por uma media diferenciada: as contas de restaurantes. A conta viriam numa capa de um livro com o título “A conta” e o subtítulo “A próxima pagamos nós” e copy no interior a explicar a promoção.

In order to communicate the Editorial Presença (a portuguese book publisher) website promotion, where the value of the book shopping would be 100% refundable as bonus to the clients.Editorial Presença opted for a different media using restaurants recipts. The bill would come in a book cover, the book had the title "The Bill" and subtitle"The next one we will pay" and a text inside explaining the promotion.

Agência/Agency: Torke
Agência de meios/Media agency: Smart Biz

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