Videos criados para provomer os prémios IMAN, baseados na percepção das mães dos criativos sobre certos nomes e conceitos no mundo da publicidade.
Videos created to promote IMAN Awards, based on what mother of advertising creatives know on advertising names and concepts (in spanish). I approches names as Briefing or Viral. The video ends up the the copy "If your mother doesn't understand. It is impossible to be proud of you."