A ESPN criou uma montra interactiva para comunicar o programa Monday Night Football a todos os transeuntes. A ESPN convidou todos os que passaram pelas suas montras em Nova Iorque, Boston e Chicago a jogarem um pouco de futebol americano, possibilitando ainda a escolha do quarterback e ouvindo os comentários de cada lance, como se de uma transmissão televisiva se tratasse.
To celebrate Monday night football and give 9-to-5'ers a brief respite from the workweek grind, ESPN invited pedestrians in New York, Boston and Chicago to partake in a virtual game of catch. The game also allows players a choice of quarterback opponents and features rankings, allowing players to compete for first place on the national leaderboard. Throughout each game, players also hear commentary on their catches and fumbles from an ESPN talent.
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