Para comunicar a sua pasta dentífrica anti-cáries, a Elmex misturou várias bolas de bowling sem buracos, com as normais. Adicionaram ainda, no lugar desses mesmos buracos, o copy: "Elmex ajuda a prevenir as cáries".
To promote its anti-cavities toothpaste,Elmex mixed several bowling balls with no holes with the regular ones.
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