Cinco diferentes cenários de acidentes foram montados pela seguradora holandesa "Centraal Beheer" em diversos pontos do país. Qualquer pessoa podia entrar nestes cenários e tirar uma foto,que era posteriormente colocada no site da campanha. As 80 melhores fotos foram utilizadas na campanha de mupis da marca.
Five different accident scenes were placed all around the Netherlands by duch insurance company Centraal Beheer. Anyone could step into these sets and take a picture, that was later poster on the campaign site. The best 80 pictures were used in the brand's outdoor campaign.
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