Thursday, March 11, 2010

Pathways to Housing



Acção de beamvertising para chamar a atenção dos novaiorquinos sobre o problema dos moradores de rua: através de SMS, era possível interagir com a projecção, fazendo o morador de rua entrar numa casa. Subsequentemente, era mostrado um call to action convidando as pessoas a enviarem mais um SMS para fazer uma doação.

Beamvertising stunt to get attention to the homeless issue in New York. It was possible to interact with the projection by sendin an SMS, that would lead the homeless men to enter a house. After that, a call to action appeared, inviting people to send another SMS to make a donation.

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