Tuesday, March 16, 2010

Swedish Post: Forever Young

Forever Young from Ourwork on Vimeo.



Para demonstrar que o e-commerce é acessível a todos e que a Swedish Post entrega estas compras, o actor Bo Brudin, de 72 anos, foi convidado a reconstruir o quarto de quando era jovem apenas com produtos comprados online. Bo, que nunca havia ligado um computador, alimentou um blog com textos, fotos e vídeos, narrando a busca pelos objectos da sua juventude.

Swedish Post invited 72 years old actor Bo Brudin to demonstrate that anyone can engage on e-commerce and that the Swedish Post delivers the purchases. The actor, who had never used a computer before, was invited to reconstruct a bedroom he had in the seventies, only with items bought online. He narrated his search on a blog, with videos, photos and text.

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