Wednesday, June 30, 2010

OFFFerings - A social network of objects




































Ideias, histórias, opiniões. São muitas as trocas que acontecem num evento como o OFFF, o festival para a criação de cultura pós-digital. As pessoas saem sempre com mais do que aquilo com que chegaram.

Tendo isto em mente, a Torke criou o projecto experimental OFFFerings, um rede social através de objectos. Foi levada uma mala ao OFFF, podendo as pessoas tirar qualquer objecto de dentro dela, com a única condição de oferecerem um objecto seu em troca daquele que levaram.

A cada objecto era presa uma tag, na qual os participantes deviam escrever o seu endereço de e-mail ou perfil no Twitter/Facebook. Desta forma, cada objecto funcionava como um canal de contacto com o seu antigo dono. As pessoas estavam ligadas a quem ficava com o que elas deixavam e a quem tinha deixado aquilo com que elas ficavam.

Foram criados um perfil no Twitter e um grupo no Facebook que serviam de ponto de encontro entre os participantes. No blog do projecto, é possível ver fotos e filmes feitos de dentro da mala, além de participar na construção duma história colaborativa.

Os primeiros objectos da mala foram colocados pela equipa da Torke em Lisboa e os objectos que restaram no final do OFFF foram trazidos de volta a Portugal, de modo a fechar o ciclo e garantir que todos os participantes estariam ligados.

Foram feitas mais de 300 trocas durante os 3 dias do festival, consistindo numa taxa de participação de cerca de 10% das 3.800 pessoas que compareceram no OFFF.

O OFFFerings foi apoiado pela Sony Bloggie.


When you go to an event such as OFFF, the festival for the post-digital creation culture, what you have when you leave is much more than what you went in with. People exchange ideas, opinions and stories.

With that idea in mind, Torke created OFFFerings, a social network of exchanged objects. A suitcase was placed at OFFF in Paris and people were invited to take anything from it with the only condition of leaving a personal object in return.

Tags were attached to all objects and the participants were invited to write their online contact information (twitter/facebook/e-mail) on it, so that the person who took their object could contact them later.

The project also included a Facebook group and a Twitter page that served as a meeting point for people to say what they took and what they left in the bag. On the project’s blog, people could see pictures and films made from inside the bag and were also invited to take part on a collaborative story telling.

The first objects in the bag were placed by Torke’s team and the objects that remained after the end of OFFF were brought back to Portugal, so everybody could connect to their Offferings partners.

During the 3 days of the event, almost 300 objects were exchanged, resulting in 600 different connections. It represents around 10% of the 3.800 persons that attended OFFF’s tenth edition.

The project was supported by Sony Bloggie.



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