Wednesday, June 16, 2010
Volkswagen Fast Lane
Lembram da Fun Theory da Volkswagen? A marca agora está com uma campanha nos mesmos moldes: "Fast Lane, driven by fun." O ponto de partida são 3 acções de guerrilha e seus respectivos vídeos. Num segundo momento, as pessoas serão convidadas a criar os seus próprios vídeos para concorrer a um VW Polo.
Remember Volkswagen Fun Theory? Now the brand has launched a new campaign that follows the first one's steps. "Fast Lane: driven by fun" begins with the videos of 3 funny guerrilla stunts and, in a second moment, will evolve to a contest in which people must upload their own videos.
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1 comment:
lovely!!!
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