Para comunicar as novas sandes da Caribou Coffee, a marca investiu na envolvência dos consumidores criando paragens de autocarro diferenciadas decoradas como um forno e que emanavam calor. Ideal para o frio do EUA.
To communicate the new sandwiches from Caribou Coffee, the brand invested giving a little something extra to its consumers by creating bus stops differentiated and decorated like an oven and emanating heat. Ideal for the cold of the USA.
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