Europcar smashes your car

A Europcar decidiu utilizar uma táctica de grande impacto na congestionada Paris. Resumidamente, "esmagou" os carros de dezenas de pessoas que, para surpresa das mesmas, se viram sem os seus bens. As reacções autênticas foram para o ar, em directo, num programa de Rádio, para comunicar "Se ficou sem o seu veículo, alugue na Europcar".

Europcar has decided to use a tactic of major impact in Paris and its heavy traffic. Briefly, Europcar "crushed" several cars from dozens of people, that to their surprise, were left without their possessions. The reactions were authentic and went live air, in a radio program, to communicate "If iyou lost your vehicle then go for a rental at Europcar.