A poster that you can actually play

D'Addario, marca de cordas de instrumentos musicais, lançou a campanha "Tribes Your Strings, Your Sound". Os posters da campanha estavam munidos das próprias cordas musicais que podiam ser tocadas pelos consumidores, emitindo o som esperado desse dado tipo de instrumento. Foram criados 6 tipos de posters, cada uma para um género musical diferente. A campanha foi declinada ainda em outdoors e revistas, incluindo a Rolling Stone e Guitar Player e até em palhetas de guitarra.

D'Addario, the brand for music strings, has just launched the campaign Tribes - Your Strings, Your Sound.
The music posters were fitted with actual strings which can be touched and played by the consumer, emitting the sound of the illustrated instrument and giving a voice to the musician. There are 6 different posters, each representing a musical genre. The campaign released adverts in various billboards and magazines, including Rolling Stone and Guitar Player, and even became guitar picks.

Art Director: Ed Nogueira and Rafa Oliveira
Advertising Agency: Musical Express (house agency), São Paulo, Brazil
Illustrator: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Leandro Texeira and Rodrigo Pirim
Additional credits: Iandê Ribeiro (motion desgin), Leandro Texeira (Film Director)
First Publication: September, 201