Monday, July 24, 2006

Ghost Pops


Para anunciar os aperitivos Ghost Pops, um carrinho de compras (cheio destes aperitivos) controlado por um comando remoto (escondido) andava pelo supermercado, interagindo com os consumidores.
To create awareness at Point-of-Purchase, trolleys were filled with Ghost Pops product and driven by remote controls from hidden locations. They moved around supermarkets by themselves , interacting with shoppers.

6 comments:

orlando said...

Gostei desta ideia, eficaz e surpreendente

anne said...

reall funny, i could see already the children chaising it, but.....couldn´t it be a little bit dangerous?

jäy said...

theres only one thing missing!!! a iron ball with a chain locked into the trolley.

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