Thursday, April 05, 2007
Campanha feita em Antuérpia onde 2,000 balões em forma de bolas de golf elevavam itens da colecção de roupa de golf da Puma pela cidade. A pessoas poderiam levar roupas, nestas uma etiqueta explicava a colecção e direccionava as pessoas para o web site.
Campaign made in Antwerp, 2,000 golf ball shaped helium balloons attached to Puma golf items were sent aloft to float down Meir, a busy shopping street as well as near taxi stands, train and bus stations. People were free to take the items. Labels were attached to the balloons that described the collection and directed people who grabbed them to the Puma website.