Thursday, October 08, 2009

Cancro de Mama




Acção da New Zeland Breast Cancer Foundation para alertar as mulheres sobre a importância de uma detecção precoce do cancro de mama. Insufláveis em formato de cancro foram colocados nas ruas de modo a atrapalhar a passagem. O claim da campanha era "Quanto mais esperar, maior o problema fica."

Guerrilla Stunt from New Zeland Breast Cancer Foundation to generate awarness about the importance of an early detection of breast cancer. Iflatables in the shape of tumors were placed in the streets, in the middle of people's way. The campaign's claim was "The longer you wait, the bigger the problem gets."


Via

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