Tuesday, November 10, 2009
CNN - Taping the Berlin Wall street art
Mais uma acção comemorativa dos 20 anos da queda do Muro de Berlim. A CNN demarcou com fita-cola personalizada todo o traçado original do muro, passando inclusive por dentro de edifícios que foram construídos após 1989. Em diversos pontos no trajecto, artistas foram convidados a representar 8 histórias de pessoas que atravessaram o muro. A acção serviu também para divulgar o novo slogan internacional da marca "Go Beyound Borders".
Another stunt to celebrate the 20 years of the fall of the Berlin Wall. CNN marked with branded tape the original position of the wall - many times going through buildings a built after 1989. At certain points along the wall line temporary street art installations were created, detailing 8 stories of people who went over, under or even through the biggest border in history. Exactly where these events actually happened. This stunt also advertised the brand's new international slogan: "Go Beyound Borders".
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