Para divulgar os seus novos Angus Burgers, a McDonald's de Puerto Rico utilizou a fumaça que saia do grill como media. Além do aroma característico da carne grelhada, a fumaça serviu como suporte para projecções que divulgavam a nova oferta da rede.
McDonald's in Puerto Rico used the smoke from the grill to advertise its new Angus Burgers. Besides atracting people through the characteristic grilled beef smell, it served as a surface for projections about the new offer.
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