Wednesday, May 23, 2007

Serviço de Engomadoria / The Ironing Service




Para divulgar um novo serviço de engomadoria foram criadas 3 peças diferentes:

1- Um Mupi em que se pode ver uma camisa amarrotada
2- Um tapete de rato
3- Uma pedaço de papel foi enviada para diferentes meios. Ao abrir o papel tinha a imagem de uma camisa vincada.

To promote a new ironing service 3 different pieces were created: 1- An outdoor Billboard with a shirt that needs to be ironed 2- A mouse pad 3- A piece of paper was sent to different media. When opening the paper we could see an image of a shirt all full of creases.

Credits:
Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Gary Fawcett
Copywriter: Harinder Bajwa
Photographer: Paul Moffat
Released: September 2006

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